Case Study TopFan is the technology partner to 250+ influencers in sports and entertainment with a social reach of 1+ billion fans, and includes names like Carrie Underwood, Ben Carson and the Denver Broncos. TopFan used CleverTap to reach out to those users who have been inactive for certain days after downloading the celebrity app To increase the activity in their celebrity apps, TopFan needed to reach out to the users who have installed the app but were inactive during first few days after downloading it. Challenge CleverTap’s pre-built, ready to run Clever Campaigns helped TopFan reach out to users at the most critical touch points in their journey. The timely, auto-segmentated reminder campaigns helped get inactive users back to the app. The reminders were sent through push not

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