Allegiant used CleverTap push marketing campaigns to catch user attention and enhance fan engagement
Allegiant used CleverTap push marketing campaigns to catch user attention and enhance fan engagement
1 PagesCase Study Allegiant is one of the best fantasy/sci-fi movies in The Divergent Hollywood series which was released in March, 2016. With a star-studded cast and an enigmatic storyline, the makers were anticipating a huge fan following and wanted to better engage and monetize this fan base. TopFan, maker of Celebrity apps, partnered with Allegiant to create the Allegiant app and to market them to their ever-growing fan base. The campaigns were successful in catching user attention and brought about great conversion rates and fan engagement. The Divergent movie makers wanted to capitalize on their already existing fan base by releasing trailers and clips in advance to their fanbase. TopFan, their celebrity app platform wanted to reach out to their fanbase inviting them to watch e
