Entel Systems SUCCESS STORY Challenges Entel faces a relatively saturated market for telephone and telecommunications solutions companies. In the New York/New Jersey area, small startup organizations offering telecom systems abound. Potential customers are often just “looking for the next bargain,” says Judi Davidson, Inside Sales Supervisor at Entel. “It makes it hard to convince prospective customers that they get what they pay for when they buy a cheap phone system.” In this hypercompetitive environment, says Davidson, “Brand recognition is key. You have to get your name in front of the customer as many times as you can.” Entel has found that email blasts are the most efficient way to do that. Solution For the past two years, Entel has been using the NEC partner portal to manag

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