Case Study
DataNet Internacional
DataNet Internacional SUCCESS STORY Challenges In Costa Rica, cloud services are still relatively new, and not many DataNet customers or prospects even know about them. DataNet’s primary challenge, then, is to make existing and potential customers aware of Genesys products and help them understand how those products can benefit their business. There is some wariness of cloud solutions among businesses in the region. To counter those perceptions, DataNet conducts email campaigns to “help us generate awareness for our prospects, and demystify the myth that cloud services are unstable or unsafe,” says Irene Salas, Commercial Director at DataNet. Solution DataNet recently began using the Genesys partner marketing portal, which is powered by ZINFI channel marketing automation technolog