e-Contact SUCCESS STORY Challenges According to Alicia Robleto, a sales and marketing executive at e-Contact, educating existing and potential customers about Genesys products is a fundamental challenge. “My clients are often completely unaware of the PureCloud and PureConnect platforms. Our main priority is connecting with and marketing to our clients.” Solution As a member of the Genesys Partner Network, e-Contact has access to the Genesys partner marketing portal, which is an integral part of the partner relationship management (PRM) platform offered by ZINFI, a global leader in channel marketing automation. ZINFI’s partner portal technology provides vendors like Genesys with an efficient way to communicate with its global network of partners and provide partners with relevant

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