CASE STUDY City of London Corporation The City of London Corporation has long recognised that, as a world class organisation, they needed to define not just what they do but how they do it.Challenge In order to support and embed this belief within their organisational culture, The City of London Corporation decided to introduce a set of Behavioural Values that would draw out and highlight particular behaviours in their existing Performance Development Framework. Deciding to develop a full communications campaign, they wanted to ensure that all staff would be made aware of the Values and understand their meaning. The organisation’s Chief Officers decided on three behavioural values – ‘Lead, Empower and Trust’. The idea was to develop an e-learning module that would: • Be the mos

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