Case study: Citrus-Lime see abandonment rate drop by 30% Citrus-Lime see abandonment rate drop by 30% using Pure360 PureTargeting The Challenge As for many ecommerce sites, the problem of cart abandonment was an issue for Citrus-Lime. With a cart abandonment rate of 80-90%, Citrus-Lime were keen to recover these lost sales. To try and improve the situation the company implemented a cart abandonment email campaign. The Solution Pure360 PureTargeting works in real-time, tracking your customers as they use your shopping cart. Our system reacts to their individual behaviour patterns to build a detailed, instant profile which you can use to communicate with them immediately. The Results Within the first month, Citrus-Lime witnessed their abandonment rate drop to below 70% and it now stand

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