Featured ice model & Motorola event team member: Liz Buffey with customer Case study – Motorola Roadshow November 8 – December 13, 2004 Promotional brief Motorola required a promotional team of 8 to drive liveried vehicles across the UK introducing a series of new handsets to university students. The promotion was to introduce the V3 handset and bluetooth technology to a target age range of 16-25 year olds. Team responsibilities/duti

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