Case study: Citroen UK – DS Westfield Shopping Centre Activity November 2011 – April 2012 Promotional brief A core team of 12 staff would be trained to manage and promote the DS range of vehicles to the general public in Westfield Shopping Centre from November 1, 2011 - April 30, 2012. The promotional area was to be staffed 09.00 – 21.00 7 days per week for the duration of the booking, in total 181 continuous staffing dates. Team respo

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