BACKGROUND CION Investments, a B2B nance company based out of New York, has always used SEO best practices to opti- mize their website and remain very user-friendly. Their SEO goal was to anchor down on paid search and increase organic trac. CION utilized BrightEdge and the expertise of several team members, including market- ing and operational positions, to play important roles in regular optimization. THE SOLUTION CION used BrightEdge to check in on data on a weekly basis. They drive simple wins for better optimization. Alison Tyler, Digital Marketing Strategist at CION, says BrightEdge acts as a home base for them to come back and reference daily. Their various team members utilized Recommendations and Keyword Research to take advantage of SEO opportunities that led directly ba

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