BACKGROUND Travel Nevada is the ofcial destination marketing organization for the state of Nevada. They have historically relied on paid search and media to gain visibility in front of their target audience and drive trafc to their website. While the results of these campaigns have been positive, their team was able to use marketing intelligence tools such as Google Analytics to identify a large opportunity for “always on” visibility through an investment in search engine optimization (SEO) services. In 2018, Travel Nevada partnered with Noble Studios to elevate their marketing efforts with a variety of digital services including SEO utilizing BrightEdge. THE SOLUTION Beginning with their existing content and site architecture, Noble Studios found opportunities to take advantage o

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