Sam Dickinson Analytics Manager www.sweetwater.com E commerce Retailer Sweetwater Tackles Technical SEO, Sees 38% Increase in Organic-Assisted Transactions CASE STUDY BrightEdge has been an indispensable part of Sweetwater's SEO efforts over the past year. In an ever-changing organic search landscape, its objective reporting and research capabilities help us quantify the impact SEO has on our overall business. ” BACKGROUND Since 1979, Sweetwater has been committed to giving music makers the ultimate shopping experience. As a pioneer of e-commerce in the early '90s, Sweetwater has methodically leveraged the Internet to expand the business. As a result, Sweetwater.com now serves as the #1 online retail destination for music gear in the United States. Whether it's Sweetwater's human a

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