Case Study

Church’s Chicken improves order accuracy + drives customer satisfaction with new delivery offering

Church’s Chicken improves order accuracy + drives customer satisfaction with new delivery offering

© 2021 Service Management Group | All rights reserved | Do not share or duplicate confidential content, in whole or part, without written consent Kansas City: +1 800 764 0439 | London: +44 (0)20 3463 0700 | Tokyo: +81 (0)3 6432 0871 | smg.com | Connect with us SMG Top Partnership Insight: Church’s Chicken This Top Partnership Insight was awarded to Church’s Chicken in 2021 Situation After launching partnerships with third-party delivery providers, Church’s Chicken was eager to see how the experience was faring. Like many restaurant brands offering delivery, Church’s guests were more dissatisfied with delivery than other dine types. They turned to their SMG team for help pinpointing areas of opportunity to improve this growing dining method. Insight Church’s location-

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