ChemCo, a Global 1000 chemical leader, launched a digital transformation to deliver personalized, seamless online experiences for its diverse B2B customers. With two-thirds of site visitors using search, the company adopted Coveo’s AI-powered search to unify siloed data, detect intent, and improve relevance . Within 90 days, search click-through rates doubled, and digital sales revenue grew nearly 50%, reaching $12B in 2022 . Search analytics uncovered content gaps and dead-end queries, enabling proactive fixes and alternative recommendations. ChemCo now drives 1:1 personalization, scales opportunities from search insights, and continues enhancing engagement through AI-driven digital experiences.

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