Discovery Communications Optimizes Digital Engagement and Ad Viewability Media Company Utilizes Optimization to Drive Key Business Metrics Optimizely Discovery Communications is a global mass media and entertainment company with an astonishing portfolio of television and digital networks, including the Discovery Channel, Animal Planet, TLC, the Oprah Winfrey Network, Science Channel, and TestTube. With more than 2.9 billion global subscribers, Discovery Communications has the potential to reach 2 in 5 people on the planet solely with its television and digital media networks. Discovery Communications uses Optimizely to improve their online visitor experience and drive revenue in two major ways – by optimizing video engagement and improving ad viewability. Increasing video engagement Jeffre

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