Change the (Card) Game with NFC Such NFC inlays need to be particularly thin and inexpensive, without sacrificing functionality and reliability. For mobile gaming brands and developers, NFC- equipped cards will open up exciting new possibilities for both physical and virtual gaming, and create new revenue streams from additional licensing opportunities. As an additional benefit, NFC can also facilitate brand protection and further enhance product authentication. Cartamundi and SMARTRAC aim to make such standard cards easily NFC-enabled as well, by creating an NFC chip that is thin enough to be undetectable in paper cards, and sufficiently inexpensive so that Cartamundi can make the cards affordable to consumers. Tom Kestens, Conversation Manager at Cartamundi, says: "For us, it's all about

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