Vitamix Blends Tradition and Innovation with NFC Household appliances rarely make the electronics trade press headlines. However, high-performance blending equipment specialist Vitamix is creating quite a stir with its innovative blenders that use built-in NFC technology from SMARTRAC. Vitamix’s all new Ascent and Venturist blenders utilize NFC to excel in terms of both functionality and safety. With NFC readers built into the appliance base and SMARTRAC’s custom-built NFC tags in the supplied and separately sold containers and cups, Vitamix is breaking new ground in blending technology. First of all, the NFC tag in the container can change multiple parameters (up to 140!) of the machines. This is all done automatically, by simply placing the container on the appliance base. The NFC tag is

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