First Ever NFC-enabled Store Front in the US Blue Bite and partner Pearl Media launched the first- ever NFC-enabled storefront in the U.S to promote TNT’s top-rated drama series Rizzoli & Isles. Background Blue Bite’s mTAG allowed those walking by on the street to place their phone near an identifying marker on the storefront that immediately immersed the person’s mobile phone into the experience of the brand. The delivered content included a unique and exclusive mobile game, an opt-in ‘tune-in reminder’ for the show, a unique custom wallpaper, and a video trailer of the show. Challenge To extend content relevant to what was being displayed on surrounding digital and static media to a mobile handset, as easily and quickly as possible. Solution Leveraged NFC-enabled tags (mTAGs) to deliver

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