CASE STUDY German eCommerce giant employed Multi-Touch Campaigns to personalize entire user journey Boasting over €100 Million in annual revenue from the online activity of its 45 retail brands, Berlin-based giant, Chal-Tec, started as a single store called Electronic-Star, specializing solely in DJ equipment. But in the age of Amazon, niche stores like this found themselves expanding into multi-category online malls in order to survive – a move that increased revenue and online conversions, but left brand loyalists feeling confused about their go-to place for all things Audio / Visual. Reeling from the loss of customer trust, Chal-Tec, resorted to various strategies, but to no avail. At last, Chal-Tec turned to personalization, leveraging Dynamic Yield’s Multi-Touch Campaign so

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