CUSTOMER SUCCESS STORY DRIVING CUSTOMER LOY AL TY WITH DATA WAREHOUSE OPTIMIZED FOR ANAL YTICS AND REAL-TIME INSIGHTS Service Management Group (SMG) offers an easy-to-use experience management (XM) platform that helps brands get smarter about their customers. The XM platform, smg360, helps customers drive changes that boost customer loyalty and improve business outcomes. SMG partners with nearly 500 brands across the restaurant, retail, and healthcare industries. A growing customer footprint SMG’s business runs on delivering data-driven reports and insightful dashboards that are unmatched by the competition. Organizations can customize reports, dissect data and create role-based reports in real-time. As SMG advanced its platform, the scale, variety, and type of data and workloads expose

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