A Fortune 500 fast casual dining brand wanted to better understand their whole customer base, so they could provide everyone with the same types of personalized experiences enjoyed by loyalty members, and to get the most out of their marketing and paid media spend. AMPERITY & FAST CASUAL DINING BRAND Fortune 500 brand uncovers unknown audiences, significantly increases reach, and optimizes paid media The brand knew that of the roughly 100 million customers who transact in-store, the majority were non-loyalty members. These customers typically use a credit card and give no usable personally identifiable information (PII). With only a sliver of data about each of these customers, the brand couldn’t understand or market to them at all, let alone personalize their experience, and

Join for free to read