Case Study
CASUAL DINING GROUP IS ONE OF THE LARGEST INDEPENDENT RESTAURANT GROUPS IN THE UK
1. Project One Case Study Casual Dining Group Casual Dining Group run some of Britain’s best-loved brands such as Bella Italia, Café Rouge, Las Iguanas, La T asca and Belgo. It operates 300 restaurants across the UK, employing nearly 10,000 people and serving over 20 million meals a year. CDG has firm ambitions to become the largest casual dining business in the UK and to expand internationally. With an injection of equity investment, the management team set about pursuing this goal, through revitalisation and growth of the original brands, Bella Italia and Café Rouge, the acquisition of two competitors, Las Iguanas and La Tasca, and also opening its first international franchise businesses in Dubai and India. Project One have been working with CDG since October 201