CASE STUDY CASHBACK SAVINGS APP IBOTTA REACHES 2X MORE PAYING USERS OPTIMIZING LIFETIME VALUE AND CREATIVES TO DRIVE HIGHER CONVERSIONCHALLENGE Ibotta’s success hinges on growing and retaining a large volume of active users who regularly shop at major retailers. The company is an innovator in performance market- ing. It relies on a sophisticated advertising and user acquisition (UA) strategy of targeting high- value consumers. I @ VUNGL

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