CASE STUDY PLAYRIX CAPITALIZES ON ITS POPULARITY IN CHINA: HOW THE HIT GAME PUBLISHER USED AD MONETIZATION TO DRIVE 40% MORE REVENUE layrix, a developer of mobile free-to-play games such as Township and Fishdom, entertains millions of users per day. Across two hit mobile games, 20+ unique game titles, and a user base that spans the globe, Playrix focuses on delivering engaging, high quality game experiences to each and every player.

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