1 Ibotta Case Study Ibotta Denver, Colorado, USA Denver-based tech firm Ibotta has experienced remarkable growth in terms of customers, revenue, and employees. With help from Herman Miller, a move into a new, larger office did more than accommodate the burgeoning staff. It also fostered more meaningful collaboration and helped address the company’s employee attraction and retention goals. In today’s competitive technology sector—where programmers can land six-figure starting salaries straight out of college, then float seamlessly from lucrative gig to even more lucrative gig— companies have embraced the belief that their physical office space can be a differentiator. Tech titans such as Apple and Facebook have enlisted “starchitects” like Lord Norman Foster or Frank Gehry, re

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