CASE STUDY PLAYRIX CRACKS THE CODE TO SCALABLE GROWTH IN CHINA: ACQUIRING HIGHVALUE USERS WHILE OPTIMIZING ITS RETURN ON AD SPEND layrix, a developer of mobile free-to-play games such as Township and Fishdom, entertains millions of users per day. Across two hit mobile games, 20+ unique game titles, and a user base that spans the globe, Playrix focuses on delivering engaging, high quality game experiences to each and every player. Play

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