Case Study/ Gumtree Using social intelligence to add value to TV sponsorshipKey Results • Drove 15,000 entries across various competitions • Created 80,000 referrals to Gumtree’s website • Average Cost Per Website Click 25% lower than the industry standard Background At a Glance/ Gumtree The Story/ Celebrity Big Brother Case Study/ Gumtree The Goal With an average audience of over 3.09 million viewers per show, 2015’s series of Celebrity Big Brother was the highest-rated series on Channel 5 to date. Featuring 15 celebrities (including UK household names and American stars), the show presented an unmissable opportunity for sponsor Gumtree to significantly increase brand awareness by reaching a highly engaged audience of fans, ‘super-fans’, celebrity connections and bloggers. For my

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