Case Study/ Comic Relief Using social intelligence to drive a positive change 2 million social media mentions analyzed over two months Case Study/ Comic Relief Case Study/ Comic Relief The Goal Comic Relief is a major charity based in the UK. The organization's mission is to drive positive change through the power of entertainment. Since the launch of Comic Relief in 1985, the UK charity has had three main goals; • Raise millions of pounds, mainly through two big fundraising campaigns: Red Nose Day and Sport Relief • Spend the money raised to tackle the root causes of poverty and social injustice in the UK and across the world • Use the power and influence of the brand to raise awareness of issues where the biggest impact can be made Red Nose Day has become something of a British

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