Case Study/ The Guardian
Case Study/ The Guardian
12 Pages© Brandwatch.com Case Study/ The Guardian How a modern day newsroom uses social data at its coreThe Guardian/ Case Study 02 1 82 1 YEAR FOUNDED 1 6 1 , 1 5 2 THE GUARDIAN DAILY CIRCULATION 1 83, 59 5 THE OBSERVER WEEKLY CIRCULATION 1 30 Million UNIQUE WEBSITE VISITORS PER MONTH At a glance/ About The Guardian Guardian News & Media (GNM) publishes theguardian.com which, with 130 million unique browsers a month * , is one of the largest English-speaking quality newspaper websites in the world. Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two- thirds of The Guardian’s total digital audience. The Guardian is most recently renowned for its Pulitzer Prize and Emmy-winning revela
