Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Great American Tire Client continues advertising with Money Mailer for 13 years due to a consistently positive experience. Situation: Great American Tire, an auto center out of Illinois, wanted to drive customer traffic and build brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: To attract customers, the front of the ad showcases their partnership with the NFL along with an offer for $40 off a set of 4 tires. On the back of the ad, savings are offered on a wider range of products and services in order to appeal to a larger audience. Results: The owner shared that the advertising is consistently helping him grow the business, even through hard times, like the recession in 200

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