leadsrx.com 1 1 BLENDNG OLD SCHOOL AND NEW SCHOOL – GOING DIGITAL, ADDING ATTRIBUTION PRE-PANDEMIC PROVES FORTUITOUS With five stores and 110 employees covering a 200-mile radius around the Greater Memphis, Tennessee-area, The Great American Home Store was just beginning to hit its stride with new digital marketing and advertising campaigns to augment its traditional broadcast methods of consumer outreach. Business was good; really good. Then the pandemic hit. The company’s branded stores – Home Stores, Furniture Outlets, and Sleep Shops – were shuttered as stay-at-home orders were enacted. Advertising was cut by 50% initially, and by early spring the family-owned business had to cut out all advertising. Business dipped considerably as customers were unable to visit and sit

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