Case Study: Eff ective Persuasion KEY STATS 15-25 point increase in support levels 10-20% survey response rates 20-40% higher turnout for survey respondents CAMPAIGN BENEFITS Effective Efficient Personal SUPPORTER BENEFITS Informed Engaged Involved Getting voters to notice down ballots races is a challenge. Voters often only focus on presidential races and tend to ignore everything else. Diff erentiating your campaign is often diffi cult. When voters are inundated with advertising from numerous campaigns it is hard to stand out from the pack. Talking to voters 1-on-1 is eff ective, but takes an immense amount of time. While in-person contact can be the most effective form of outreach, the time required to knock every door can be prohibitive for most campaigns. OutreachCircle’s

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