Case Study: Leveraging Super Influencers KEY STATS 200-1,000+ voters/ super influencer CAMPAIGN BENEFITS Friend-to-friend canvassing at scale Personal Persuasive Cost effective SUPPORTER BENEFITS Efficient Effective Engaging Easy All supporters are not created equal. Leveraging influential supporters is critical to running an effective and efficient campaign. It can be diffi cult to identify the most influential supporters. It is not always obvious who knows who in a given town or electorate. Recruiting an influential supporter often requires a warm introduction. Cold calling influential supporters can often have low success rates. Diff erentiating your campaign is often diffi cult. When voters are inundated with advertising from numerous campaigns it is hard to stand out from the pac

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