Rising Tide Interactive, 1250 H St N.W., Washington DC 20005 | 202-888-7783 | info@risingtideinteractive.com www.risingtideinteractive.com | facebook.com/risingtideinteractive | twitter.com/rti_digital In 2018’s gubernatorial election, Conservation Voters of Michigan faced a divided electorate, with some historically Democratic-leaning voting blocs (like white, blue-collar voters) moving away from the party, and other key groups, (like city dwellers and voters of color) failing to turn out in midterm elections. We worked with Michigan LCV’s Conservation Voters of Michigan PAC and a local consulting group to develop four distinct messages—either supporting Democrat Gretchen Whitmer or opposing Republican Bill Schuette—that centered around Michiganders’ right to clean, s

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