Case Study: Improved Turnout KEY STATS 5-20 point turnout improvement in primary races 2-15 point turnout improvement in general races CAMPAIGN BENEFITS Effective Efficient Personal SUPPORTER BENEFITS Informed Engaged Involved Traditional campaign outreach is cold and impersonal. Other forms of campaign outreach rely on anonymous outreach from either a campaign volunteer or from some form of advertising. The source is often more important than the method. Friends calling on voters will typically be more persuasive than a campaign volunteer calling on voters. Leveraging personal relationships can be extremely effective. Messages coming from a friend are significantly more effective than traditional forms of cold outreach. Leveraging personal relationships can be extremely effective.

Join for free to read