Case Study

Case Study: Increased Canvassing Efficiency

Case Study: Increased Canvassing Efficiency

Pages 2 Pages

Case Study: Increased Canvassing Effi ciency KEY STATS 50-100x more IDs/ hour than phone/door Over 50% email open rates 10-20% survey response rates CAMPAIGN BENEFITS Cost effective Efficient Reusable for future campaigns SUPPORTER BENEFITS Personal Engaging Easy Phone banking is getting harder. As cell phones are now omnipresent, fewer and fewer people are answering calls to their landlines. Door knocking can be eff ective but takes an immense amount of time. While in-person contact can be effective, the time required to knock every door can be prohibitive for most campaigns. Email is effi cient, but most campaign emails go to SPAM. The allure of contacting hundreds or thousands of voters at once is appealing, but most campaign emails go unopened or get flagged as SPAM. Outreach

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