About 211 LA and Expivia Interaction Marketing 211 LA connects Los Angeles County residents with community or- ganizations that provide health, human and social services. The non- profit’s team of 50 community resource advisors provide information and referrals to about 500,000 people every year. Expivia Interaction Marketing Group is a U.S.-based business process outsourcer (BPO) that serves a wide variety of clients, including health- care organizations, financial services companies and professional associations. Its 500+ agents handle up to 30,000 contacts daily via phone, email and chat. The Challenge As a frontline resource for the 10 million residents of Los Angeles County, 211 LA played a key role during the COVID-19 pandemic. Calls to its disaster hotline increased in Februa

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