Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Budget Blinds Client continues advertising with Money Mailer since opening business, responsible for 30% of client’s leads. Situation: Budget Blinds of Lake Villa, a window covering franchise business out of Illinois, wanted to drive customer traffic and build brand awareness upon the opening of their new franchise, so they looked to Money Mailer as a direct marketing solution. Strategy: In order to excite consumers and drive leads, the owner offered free installation and 35% off select window treatments. On the back of the ad, the various product offerings were displayed using visually appealing artwork. Results: Every week after an ad is dropped, the owner receives multiple leads, consistently accounting for abo

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