Case Study/ British Red Cross British Red Cross Rapidly Adapts Campaigns based on Smarter Social InsightsFounded: 1870 Headquarters: London, UK Audience: People in Crisis Industry: Non-profit, Charity Website: http://www.redcross.org.uk/ Services: First aid, emergency response, disaster preparedness, family tracing, health and social care, protection of people in conflict, refugee support Brandwatch services: Social Media Monitoring and Analytics The Goal/ Unify Social Data to Increase Knowledge. The British Red Cross is a volunteer-led humanitarian organization that helps people in crisis, whoever and wherever they are. Domestically, the organization’s mainstay services include independent living, first aid training and emergency support service. Internationally, they respo

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