Case Study/ Sparkassen-Finanzportal Uses tailored social media monitoring across multiple departmentsSparkassen-Finanzgruppe (The German Savings Banks Finance Group) runs 417 savings banks under the Sparkasse brand in Germany. Each saving bank is run independently, is locally managed and concentrates its business activities on customers in the region it is situated in. Rather than operating from the top down, this is a bottom-up kind of business. Providing financial and monetary services for every citizen and giving back to the local community are two of the most significant characteristics of the savings banks. The 417 savings banks operate a network of over 15,300 branches and offices, and employ over 245,000 people. The Sparkassen-Finanzportal is the internet agency for the

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