Case study Headquartered in Boulogne- Billancourt, France, Carrefour S.A. is a leading multinational retail group, employing more than 364,900 people worldwide. In 1993, the group opened its first CarrefourSA hypermarket in Turkey, and today operates around 500 stores across the country. In 2014, the company generated annual revenues equivalent to USD1.426 billion. Creating a recipe for growth Competition is increasing within Turkey’s grocery retail sector. Tackling the situation head on, CarrefourSA set itself the aggressive target of USD 2.7 billion in revenues by the end of 2016. T o achieve the goal, the company needed to win business from new customers, and faced the challenge of expanding its store landscape rapidly to connect with the prospects ahead of its compet

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