CASE STUDY Care/of, Made-for-You Vitamin Retailer, Drives Customer Engagement With Personalized Content +Care/of (www.takecareof.com) was founded on the principle that the choices we make regarding nutrition, health, and fitness are highly personal. The company produces made-for-you vitamin packs that are personalized for each customer’s health and fitness goals, diet, and lifestyle. So it’s not surprising that the Care/of growth team employs the same made-for-you approach when it comes to interacting with customers. Anu Verma, head of marketing, says that the emphasis on personalizing interactions based on customers’ interests, health goals, and the combination of vitamins and supplements they take is a major reason the company selected Iterable as its growth marketing solut

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