CASE STUDY 99designs Turns Prospects Into Customers by Creating Personalized Content With Iterable +99designs, the world’s largest on-demand design marketplace, makes it easy and affordable for people to connect with designers—whether it’s an entrepreneur looking for a logo design, a business owner redoing a website, or a writer searching for a book cover illustration. The company’s go-to-marketing strategy—to position the company as both a marketplace for designers and a provider of a dependable product for consumers— presents a challenge to the 99designs growth team. This requires tailoring marketing campaign messaging for two highly diverse audiences: businesses in need of design services and tens of thousands of designers looking for projects. According to Kelly Inglis

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