Car Sales Goal Nationwide automotive dealership wanted to launch first-ever mobile click-to-call campaign for lead generation for local dealerships. Details Rather than direct calls to a centralized call center, the client wanted to direct calls to local dealers. By integrating with a custom-built interactive voice response system, the customer was able to divert calls to the appropriate dealership based on the customer-provided zip code. UpSnap employed its proprietary Caller Analytics system to boost clickthrough and conversion rates. Results Generated hundreds of calls per day to dealerships nationwide. Due to call quality and demographic insights, customer ended up tripling their advertising budget with UpSnap.

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