CASE STUDY: CAPTURING & ENGAGING AN UNKNOWN FAN BASE CUSTOMER PROFILE PROJECT OVERVIEW EARLY SUCCESS MEASURES • Clien t: Northamp t on T o wn F ootball Club • Coun tr y: UK, F ootball League 2 • St adium: Sixfields St adium • Capacity: 7,653 • Joined up t echnology in place • Tick e ting , CRM & Mark e ting Communic a tions • Selling tick e ts online • CRM cultur e - educ a ting & tr aining s t a ff • Implemen t business s tr a t egy t o

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