Leicestershire Cricket Club

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CRM & MARKETING CASE STUDY: LEICESTERSHIRE COUNTY CRICKET CLUBOVERVIEW In 2013, Leicestershire CCC acted on a piece of business analysis and started on a journey to develop CRM as a strategy to underpin the club’s fan engagement and marketing activity. The club were to set about improving the quality and quantity of data that was collected from fans. They implemented a joined-up CRM and ticketing system from Green 4 Solutions, and calling u

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Case Study

Leicestershire Cricket Club

Leicestershire Cricket Club

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