CRM & FAN LOYALTY CASE STUDY AT SASKATCHEWAN ROUGHRIDERS (ONE OF CANADA’S TOP PROFESSIONAL SPORTS BRANDS)OVERVIEW: ROAD TO THE FAN LOYALTY PILOT Recent research into Canadian sports has ranked the Saskatchewan Roughriders as one of the most recognized brands for both respect and popularity across all of Canadian sport. - Canadian Football’s #1 - The club rose from big losses on and off the field back in 2000, with little budget for marketing

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