______________________________________________________________________________________ ______________________________________________________________________________________ Campaign and Marketing Objectives
Reveal a 2 part communication message for Air New Zealand which creates intrigue and highlights that ANZ fly to Hong Kong as well
To create talkability about Air New Zealand
Generate additional PR Target Groups
Targeting high end AB1 professionals and frequent business travellers blowUP media Strategy
City Gateway Portrait giant poster in the City of London – the customer chose a site that reached excellently the target group
A PR stunt which was the platform for an impactful OOH campaign for Air New Zealand
The first d

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