______________________________________________________________________________________ ______________________________________________________________________________________ Campaign Strategy ? To promote the link between ESPN and football (specifically the FA Cup) and create a unique media first for outdoor ? Using live, real-time content to generate debate with ESPN presenters and the public via Twitter feeds around the weekend games ? Live score updates included in digital outdoor feed via ESPNsoccernet.com ? Create conversation to a large out of home audience Creative Strategy ? ESPN wanted to run the first UK campaign to integrate live, real-time content via digital ? Football presenters Ray Stubbs and Kevin Keegan would ask questions o

Join for free to read