______________________________________________________________________________________ ______________________________________________________________________________________ Campaign and Marketing Objectives As always, the Custo Barcelona collection was for those who want to stand out in a crowd: a vibrant rainbow of colors, fluttering fabrics, and an eye-catching mix of prints. Feather-light to the touch, the pieces conveyed a youthful, easy sexiness.
Show its passion for fashion and colors
Promote their brand name during the last edition of Bread & Butter in Barcelona
Be present in the most centric, exclusive and fashionable area of the city Target Group
The target groups are trendsetters, mainstream and modern upper class Creative

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